Our president and founder, Gerry, started in the machinery business over 40 years ago. During the course of his career he has achieved much success. In 1961, he was one of the founding members of the MDNA, a prestigious association of machinery dealers. He has personally been involved with the auctioning and liquidating of over 800 companies, both nationally and internationally. Gerry was also involved in the largest auction in history – Massey Ferguson in Germany. He is the driving force of Asset Sales.

Lance is the youngest son of Gerry and our lead auctioneer. He started in the auction business at the tender age of twelve selling concessions at his father’s auctions. Later he moved into plant preparation as a field supervisor. This experience gave him a great understanding of the auction process. Today Lance is one of the best auctioneers around, always sharp and attentive to the action on the auction floor.

Mike joined the Asset Sales team in 2002 and has been a valuable asset from the start. He specializes in dealing with plants that are in bankruptcy proceedings or that are trying to avoid bankruptcy. Mike is in contact with many trustees, lawyers and judges to help them find the best solution for their clients. You’ll also often find Mike on the auction stand next to Lance as our trusty clerk!

Kim is the smiling face you see in the auction office! She has been with Asset Sales since the beginning and has contributed countless hours to all things financially related. She prepares the lot books, invoices, and final payments after the auction is complete.

Mark Draper, Jeff Kerlick, Mike Noble and Justin Gunther are our field supervisors and always do outstanding jobs. They spend on average two to three weeks at your facility before the auction carefully arranging, cleaning and preparing the machinery and equipment for the auction sale day.

Our dedicated employees are approved in individually specific areas, lending our company to carry out the necessary steps to ensure a successful auction sale.

Asset Sales provides all of the necessary people and materials in preparation for the auction sale:

• A field supervisor and necessary assistants. These individuals are responsible for cleaning and arranging the machinery and equipment to generate the highest possible bid prices.
• Facility Write-Ups (Exhibit A) will be created and utilized for marketing and advertising the auction. The Exhibit A consists of in-depth machine and equipment descriptions.
• A professional photographer will likewise be responsible for documenting visual examples of each machine in order to effectively advertise and market the sale.
• Accounting personnel will be available onsite before, during and after the auction to discuss all financial details and payment information with bidders.
• Fully Licensed, Professional Auctioneers. These individuals are value-oriented and dedicated to conducting a successful auction sale.
• Personnel to carry-out registration, check out, etc.

Our onside employees work in conjunction with our staff located at our Corporate Headquarters to provide the best possible results for each company and customer via marketing, advertising and customer support.

Brandy has been with Asset Sales since 2004. She designs the brochures and list the auctions in the trade journals and newspapers. Brandy also maintains our in house email data base and develops specialized email campaigns. She is one of the smiling faces you will see in the auction office.